The Magic of Literacy: A History

In 2018, the Chattanooga Moms for Social Justice held the first annual "Magic of Literacy" event in Chattanooga, Tennessee. With the help of donations, volunteers, and a lot of magic, they were able to transform the historic Chattanooga Choo Choo into Platform 9 3/4 for one bewitching evening.

The Magic of Literacy is MSJ's free, family-friendly event for the Chattanooga community. With costumed characters, photo opportunities, magical creatures, spectacular performances, tantalizing treats, local vendors, "classes" for little witches & wizards, and so much more, The Magic of Literacy is an event for all ages.

The goal of The Magic of Literacy is encouraging a love of reading by giving away over a hundred copies of the first and second books in the Harry Potter series to local kids—for free.

At The Magic of Literacy 2018, MSJ had:

  • 1,000+ attendees

  • 100+ volunteers

  • 100+ free books given to local kids

  • 10+ family-friendly activities

  • 40+ community partners

  • 40k+ Facebook event reach

  • 2,000+ Facebook event responses


The Magic of Literacy 2019

October 27th
Chattanooga Choo Choo Gardens

The Magic of Literacy was such a huge success that MSJ decided to tackle Year Two!

Click the button below to learn more about what to expect from The Magic of Literacy 2019, how you can be involved, and more.